Chennai city is slowly but steadily waking up to fashion. This was witnessed at the Taj Ball room in Chennai in a new line in the realm of couture. Trisha, the top south Indian actress walked the ramp at the Chennai based designer Sidney S S- Spring Summer 2008- “All the World’s a Stage”.
Chic, Stylish and luxurious with a dash of fun… Well, that’s Sidney S Sladen for you!
The who’s who of the society proudly sports a Sidney Sladen outfit and it is with style and élan that the city’s party-hoppers wear and carry his tag! Sidney’s first label, not surprisingly, was labeled Sidney Sladen. A couture range, this comprised of royal and regal bridal and evening wear.
Mervida, an Indo-Western collection, was conceptualized in 2000 and catered to the sensibilities of the hip and the happening! But as a creator of fashion, Sidney believed in reaching out to one and all!
Maturity, a line targeted essentially at older women and those who wore plus sizes, was the result of this underlying philosophy. Next in line was Zundarr, an abstract range that aimed at transforming and revolutionizing the masculine image.
Essentially comprising of embroidered kurta sets and classic shirts, this range was a particular hit with the fast emerging metrosexual! Sidney’s latest collection, that the designer put together early this year, was S3-pret.
Young, vibrant, colorful and energetic, S3, as a prêt line, continues to woo the young and the trendy who like to dress in style and comfort. Even while creating fashion lines for the city’s crème de la crème, Sidney has managed to carve a niche for himself in the world of Tamil cinema that is increasingly becoming fashion conscious.
Sidney has dressed Chennai’s younger stars from Trisha, Shriya, Namitha, Sneha, Jeyam Ravi, Simbu and others! Other projects in Sidney’s fashion kitty include his creations for the Little Theatre, one of South India’s acclaimed theatre groups.
Lycra, georgettes, chiffons, crepes and polyester blends, you can find them all… But you can’t miss the subtle embellishments that permeate every creation… In that sense, Sidney’s designs and creations are a true reflection of a trendy, psychedelic urban culture.
If you’re in a mood to sport a designer wear that spells luxury with oodles of attitude, Sidney S Sladen is your design destination! The Collection this season was inspired by his recent trip to London more specifically England.
After reading the Novel “The Other Boleyn Girl” , Sidney was fascinated with the ruling period of Henry VIII, especially their description of a spring -summer carnival. The abundance of colours, fabric drapes, extravagance and splendor. The use of fabrics and colors together form the basic the backdrop of the collection.
Sidney debut venture in Kollywood was for Mani Ratnam produced film – ‘Five Star’. But that’s not all! Sidney’s creations literally traveled to the masses when he designed garments for the ‘Superstar’ of Tamil cinema – Rajnikanth - for his blockbuster Chandramukhi.
The success of ‘Chandramukhi’ and Rajnikanth’s outfits are topics of conversation, even today. He then went on to design the costumes for a Hollywood movie named ‘Maya’.
All garments were embellished with traditional Indian work but with the influence of the English court. Gems and Victorian stones, Shells, pearls and various semi precious stones form the highlight of the collection. There would also be an influence of masquerade masks which were a source of entertaining secrecy at that period of time.
Trisha`s mom Uma Krishnan was seen enjoying the evening with her friends. She was busy clicking pics and was seen tensed when Trisha walked as the show stopper at the end of the show.
Says Sidney: “We have always seen to it that all previous collection has been inspired by the heart, we can assure you that this collection is something that has never been seen before more so especially because I have made it extremely personal.”
Sidney has also consistently and stylishly dressing and draping a bevy of models for a range of national and international fashion pageants.
Said Sidney: “I am happy and pleased to release my Spring -Summer 2008 line apt fully titled “All the world`s a stage”. The show had series of garments based on a particular color flow. Fabrics involved chiffon, Georgette, silks, crepes, organza, French lace, brocade and Benares.
His brand of couture has traveled to many an international destination, thanks to the many leading models that have put this city on the international map of fashion. Simran incidentally is the gorgeous and ravishing brand ambassador of Sidney’s creations!
At Sidney S Sladen, (39 Chamiers Road, 2nd Lane Chennai 18), you can shop for a range of garments – evening gowns embellished with embroidery and sequins as well as Indo-Western kurtas, trousers and skirts that boast of a classic style with comfort.
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